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Bibliographic description
Author Search all publications by the author Yuan, Li
Title Kulturelle Deutungsmuster in Texten: ein Plädoyer für eine interkulturelle Textanalyse am Beispiel von Werbung
Written in German
Source Journal Literaturstraße. - Würzburg : K & N, Königshausen & Neumann
Volume 8
Year 2007
Page 323-335
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Semiotics / Cultural semiotics
Domains / Sociolinguistics / Language and society / Language and culture
Levels / Text linguistics / Text analysis
Indo-European languages / Germanic / German
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Advertising (language) ; Cultural semiotics ; Kulturvergleich; Language and culture ; Discourse analysis (text.) ; Text analysis ; German