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Bibliographic description
Author Search all publications by the author Hornikx, Jos; Meurs, Frank van; Starren, Marianne
Title An empirical study of readers' associations with multilingual advertising: the case of French, German and Spanish in Dutch advertising
Written in English
Source Journal Journal of multilingual & multicultural development. - Colchester : Routledge
Volume 28
Year 2007
Issue 3
Page 204-219
Classification
General topics / Countries/regions / Europe / Netherlands
Domains / Technical language / Media language / Advertising (language)
Domains / Psycholinguistics / Verbal association
Domains / Languages in contact / Language attitude (languages in contact)
Indo-European languages / Germanic / German / Other varieties of German
Indo-European languages / Germanic / German / Other varieties of German / German in the Netherlands
Indo-European languages / Germanic / Dutch
Indo-European languages / Romance / French / Other varieties of French
Indo-European languages / Romance / Spanish / Other varieties of Spanish
Redirected from
Netherlands ; Advertising (language) ; Wortassoziation; Neighborhood (phonem.) ; Neighborhood (semant.) ; Verbal association ; Sprachattitüde; Linguizismus; Linguicism; Prestige; Sprachliche Unsicherheit; Linguistic insecurity ; Auslandsdeutsch; Deutsch im Ausland; German abroad; Other varieties of German ; Niederlande (dt. Sprache in) ; Netherlands (German language in) ; German in the Netherlands ; Holländisch; Dutch ; Other varieties of French ; Other varieties of Spanish