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Bibliographic description
Author
Stöckl, Hartmut
Title
"Prickeln, Perlchen, Phantasie ..."
sozialer Stil in der Sektwerbung
Written in
German
Notes
17 Literaturangaben
Source
Gruppenstile. - Frankfurt am Main [u.a.] : Lang
Year
2003
Page
211-233
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Pragmalinguistics / Communication research / Code (communication research)
Domains / Semiotics
Domains / Semiotics / Individual aspects (semiot.) / Advertising (semiot.)
Domains / Semiotics / Social semiotics
Levels / Text linguistics / Picture-word-combination
Levels / Text linguistics / Text production / Receiver orientation (text production)
Indo-European languages / Germanic / German
Redirected from
Advertising (language) ; Kode (Kommunikationsforschung) ; Speech codes theory; Accommodation theory (communication research) ; Code (communication research) ; Semiotics ; Advertising (semiot.) ; Semiotic sociology; Soziosemiotik; Sociosemiotics; Social semiotics ; Word-picture-combination; Text-Bild-Verbindung; Multimodality (text linguistics) ; Multimodalität (Textlinguistik) ; Bildlinguistik; Picture-word-combination ; Accommodation (text production) ; Audience adaptation (text production) ; Receiver orientation (text production) ; German
