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Bibliographic description
Author Search all publications by the author Habscheid, Stephan; Stöckl, Hartmut
Title Inszenierung sozialer Stile in Werbetexten - dargestellt am Beispiel der Möbelbranche
Written in German
Notes 19 Literaturangaben
Source Anthology Gruppenstile. - Frankfurt am Main [u.a.] : Lang
Year 2003
Page 189-210
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Pragmalinguistics / Communication research / Code (communication research)
Domains / Sociolinguistics / Code (sociolinguistics)
Levels / Text linguistics / Picture-word-combination
Levels / Text linguistics / Text production / Receiver orientation (text production)
Indo-European languages / Germanic / German
Redirected from
Advertising (language) ; Kode (Kommunikationsforschung) ; Speech codes theory; Accommodation theory (communication research) ; Code (communication research) ; Schichtenspezifischer Sprachgebrauch; Kode (Soziolinguistik) ; Code (sociolinguistics) ; Word-picture-combination; Text-Bild-Verbindung; Multimodality (text linguistics) ; Multimodalität (Textlinguistik) ; Bildlinguistik; Picture-word-combination ; Accommodation (text production) ; Audience adaptation (text production) ; Receiver orientation (text production) ; German