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Bibliographic description
Author Search all publications by the author Stöckl, Hartmut
Title Werbekommunikation - linguistische Analyse und Textoptimierung
Written in German
Source Anthology Angewandte Linguistik. - Tübingen [u.a.] : Francke
Year 2004
Page 233-254
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Rhetoric / Effects of language
Domains / Semiotics / Individual aspects (semiot.) / Advertising (semiot.)
Levels / Text linguistics / Picture-word-combination
Levels / Text linguistics / Text production
Indo-European languages / Germanic / German
Redirected from
Advertising (language) ; Language effects; Effects of language ; Advertising (semiot.) ; Word-picture-combination; Text-Bild-Verbindung; Multimodality (text linguistics) ; Multimodalität (Textlinguistik) ; Bildlinguistik; Picture-word-combination ; Text production ; German