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Bibliographic description
Author
Beasley, Ron;
Danesi, Marcel
Title
Persuasive signs
the semiotics of advertising
Place : Publ.
Berlin [u.a.]: Mouton de Gruyter
Year
2002
Written in
English
Extent
XI, 193 S.
Notes
Literaturverz. S. [175] - 190
ISBN
3-11-017341-7; 3-11-017340-9
Series
Approaches to applied semiotics; 4
Selections from contents
Classification
Domains / Technical language / Media language
Domains / Technical language / Media language / Newspaper language
Domains / Nonverbal communication
Domains / Pragmalinguistics / Individual aspects (pragm.) / Persuasion (pragm.)
Domains / Semiotics
Domains / Semiotics / Individual aspects (semiot.) / Advertising (semiot.)
Domains / Semiotics / Cultural semiotics
Domains / Semiotics / Social semiotics
Levels / Onomastics / Other names / Trade marks
Indo-European languages / Germanic / English
Redirected from
Media language ; Presse (Sprache) ; Zeitungssprache; Newspaper language ; Körpersprache; Chronemics; Kinetik; Kinesics; Nonverbal communication ; Persuasiver Text; Persuasive discourse; Compliance-gaining message; Beeinflussung; Suggestibility ; Semiotics ; Advertising (semiot.) ; Cultural semiotics ; Semiotic sociology; Soziosemiotik; Sociosemiotics; Social semiotics ; Brand names; Names (of brands) ; Warennamen; Ergonym; Trade marks ; English
