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Bibliographic description
Author Search all publications by the author Fritz, Thomas A.
Title Die Botschaft der Markenartikel
Vertextungsstrategien in der Werbung
Place : Publ. Tübingen: Stauffenburg-Verl.
Year 1994
Written in German
Extent 172 S.
Academic paper Zugl.: Passau, Univ., Diss., 1993
ISBN 3-86057-091-9
Series Probleme der Semiotik; 15
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Classification
Domains / Technical language
Domains / Technical language / Media language / Advertising (language)
Levels / Onomastics / Other names / Trade marks
Indo-European languages / Germanic / German
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Technical language ; Advertising (language) ; Brand names; Names (of brands) ; Warennamen; Ergonym; Trade marks ; German